FidExperience
General Contractor — Vector Mais
Project Execution — Vector Mais
Size — 300 m²
Location — Lisbon
FidExperience, the new agency concept by Fidelidade, embodies an innovative approach to the insurer’s spaces, where the physical environment and digital components are combined to deliver a closer, more engaging, and distinctive experience. The intervention — comprising construction, project execution, and furniture supplied by Vector Mais — fully transformed the two existing floors into a contemporary, flexible space designed to foster interaction with clients and the wider community.
On the ground floor, the intervention focused on creating a fluid, bright, and intuitive environment, conceived to welcome and guide users throughout their journey. The customer service area stands out, defined by bespoke joinery and continuous curved bench seating that introduce both dynamism and comfort. A circular workspace acts as the central element, enhanced by a mirrored sculpture that amplifies spatial perception and contributes to a more immersive experience. Meeting rooms, enclosed by timber partitions, ensure privacy while maintaining transparency and visual continuity across the space.
On the basement level, conceived as a versatile extension of the agency, Vector Mais shaped a space dedicated to events, content creation, and interaction. Organized into four distinct settings—a small-scale auditorium, a multifunctional room, a fully equipped work and podcast recording area, and a support kitchen, this floor reinforces the experiential and community-driven dimension of FidExperience, enabling the hosting of diverse initiatives with a strong digital and participatory component.
The result is a space that goes beyond the traditional agency model, becoming a physical and technological platform where architecture, construction, and experience align to reflect Fidelidade’s values and respond to evolving user expectations.
“The opening of FidExperience Saldanha represents a strategic step in the evolution of Fidelidade, as it brings to life a new model of customer relationship. More than just an agency, it is a space where the balance between digital efficiency and human proximity is achieved, enabling a more consultative, simple, and needs-driven service tailored to each life moment.”
Sérgio Carvalho
Marketing Director | Fidelidade
What is the importance of the opening of FidExperience for Fidelidade?
The opening of FidExperience Saldanha represents a strategic step in the evolution of Fidelidade, as it brings to life a new model of customer relationship. More than just an agency, it is a space where the balance between digital efficiency and human proximity is achieved, enabling a more consultative, simple, and needs-driven service tailored to each life moment. Its architecture and carefully selected materials reflect an aesthetic grounded in environmental sustainability and a commitment to providing a welcoming experience for every client, enhancing their well-being.
At the same time, FidExperience positions Fidelidade as a brand open to the community, strengthening its relevance in people’s daily lives. By integrating knowledge sharing, cultural initiatives, and experimentation with new solutions and brands from the Group, the space operates as a laboratory for innovation and proximity. It is therefore a differentiating factor in an increasingly competitive context, where experience, relationships, and community engagement are key to building long-term trust and value.
What is the purpose of combining an agency with a multifunctional space?
In the future, relevant brands will be those capable of better serving customers while also adding value beyond the commercial relationship, no longer merely offering products or services but taking a more active role in people’s and communities’ lives. This will transform experiences, initiatives, content, partnerships, and even the physical spaces where customers are engaged.
It is within this context that new models of presence emerge, and FidExperience Saldanha is born precisely from Fidelidade’s ambition to transform the traditional agency into a hybrid space where service and community coexist on equal footing. On one hand, it offers a closer, more human and consultative model, with technology removing bureaucracy and freeing up time for what truly matters: understanding each customer’s needs and building tailored solutions for every life moment.
On the other hand, it ensures a clear openness to the community. FidExperience Saldanha is not intended only for those seeking a Fidelidade product or service. It is designed to welcome anyone looking for knowledge, sharing, or participation in workshops, talks, and cultural initiatives. All of this is integrated into a continuous programme, forming part of its value proposition. Ultimately, it is about strengthening Fidelidade’s relevance in people’s everyday lives.
“The work of Vector Mais throughout the entire process was decisive in delivering the FidExperience Saldanha concept. From the outset, it demonstrated a strong ability to understand Fidelidade’s strategic vision and translate it into a coherent, functional, and distinctive physical space.”
João Albergaria
Agency Maintenance Manager
Fidelidade Property
How do you evaluate Vector Mais’ work throughout the process?
The work of Vector Mais throughout the entire process was decisive in delivering the FidExperience Saldanha concept. From the outset, it demonstrated a strong ability to understand Fidelidade’s strategic vision and translate it into a coherent, functional, and distinctive physical space.
Its approach integrated not only aesthetic and architectural considerations, but also the project’s core values, such as sustainability, well-being, and the creation of a truly customer- and community-centred experience. With this sustainability focus, there was clear attention to material selection, spatial organisation, and the creation of environments that balance digital interaction with human proximity.
Throughout the development, Vector Mais also demonstrated a high level of professionalism, collaboration, and attention to detail, actively contributing with solutions and ensuring that the final outcome aligned with the ambition of creating an innovative space, open to the community, and relevant in people’s daily lives.
